How do organizations extract insights from data? While there’s no one-size-fits-all approach, here’s a typical process of what it looks like.
What metrics should you monitor and evaluate for each of your marketing goal? How do you track progress and failures? Find out the answers now.
Raw, unstructured, and structured data means nothing until it’s transformed into insights. Know the difference between data science and data analytics on this post.
Actionable insights are vital now more than ever. Discover the three essential steps that can help you transform your business into an insights-driven organization.
Customer journey analytics harnesses the power of data science. It’s an end-to-end solution that transforms CX using insights from data. Find out more!
Founding a new company is always a challenge, but it is 10x harder if you do it amid COVID-19. Here are the five things that got us through the launch date.
Learn the root of the problem of modern customer journeys, how you can address it, and the potential benefits you can get from solving it.
To deliver seamless CX, brands can turn customer journey data into actionable insights and form a complete picture of the customer. But how?
Customer experience is a business imperative today. In difficult times, customers are more uncertain and fickler than ever. To keep your customers engaged, you need to make every touchpoint relevant, consistent, and convenient. Data and customer journey analytics enables personalization throughout the buying experience. To make it work, you must unlock insights from data and […]
Data is at the core of disruptions around the world. By 2020, we’re hitting 44 trillion gigabytes of data, according to IDC. When organizations have a system that generates actionable insights from data—fast and at scale—the benefits are sizeable. Data, the new oil, for business For businesses, data has become a significant asset. Leaders constantly […]